Know what you won this summer - Promo Campaign for Cinema City adapted to 7 countries

Our client, Cinema City, who is Europe’s second largest cinema network, has launched a summer promo where visitors can win with each and every ticket. Our aim was to develop a creative platform for the campaign that can be adapted to various media surfaces – and 6 other countries (Czech Republic, Poland, Slovakia, Bulgaria, Romania and Israel) as well. In the key visual we showed the diversity of prizes, and combined them with the different visitor archetypes, while the playfulness of the creatives reflects the promo game itself.

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