Cinema City - What does your ticket hide?

Summer Promo ‘16

Summer is the most important period for the cinema as there are way too many possibilities to choose from. Every year Cinema City drops a huge promotion in the whole region with millions of prizes. This time ACG was challenged to develop a campaign with prizes in the focus that is suitable for each participating country, easy to digest, eye catchy and doesn’t need a tremendous production. The ultimate solution was a simple play with the movie tickets that were needed to win. So to explain the mechanism the tickets literally formed the prizes and were shot in stop motion technique. The movie was created using 240 single photos taken step-by-step as the tickets morph into paper art object. The campaign includes TV and radio spots, countless off and online surfaces in 5 countries. 788

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