Responsible energy consumption? Sustainable energy? There are few topics more boring for the youth. Still how could we present them the responsible, sustainable e-mobility program of E.ON?
The idea was to create a special e-mobility brand experience. We went to Balaton Sound and introduced the E.ON Dance Power Plant, a special dance floor that could transform the kinetic energy into electric power. We asked the youngsters to generate enough ‘dance energy’ in four days, that can drive an electric car around the bright new e-boulevard of the lake.