Multi-Tabs Multi Kid

Multi-Tabs Multi-Kid is a newcomer to the kid vitamins segment. Our campaign started with a real insight everyone knows from his/her childhood: the kids do not like the veggies. Based on this in our film we wanted to show the little tricks the kids use to hide them from the plate instead of eating them. We developed also POS materials based on this insight, showing the parents how usually the plates of kids look like after a meal, with all the important vitamins and minerals left on the plate.

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