Soproni – Good Deed campaign
Hungary is infamously one of the most pessimistic countries in the world. That is why Soproni encourages Hungarians to think and act positively. That change of attitude is extremely challenging for the unemployed. So Soproni decided, not to follow the usual summer promotion methods of other beer brands – offering nice prices and great prizes – but come up with a completely different approach, and instead of offering something, rather asked consumers to co-operate, and support the case of their fellow citizens without work. Thus the Soproni Good Deed Program was launched. Consumers could donate the program by purchasing draught Soproni beers, 10 HUF per glass.