Heineken Pop Up Store

Heineken is the supporting partner of Central European Fashion Days and the Budapest Design Week. In 2014 these events were hosted by Budapest at the same time, while the Netherlands was the honorary guest of the Design Week. So we created the Heineken Pop Up Store, that hosted the freshest collection of young designers and the latest design achievements of Heineken. Our venue hosted several workshops and also featured the Pop Up Bar, so we become one of the sweat spots of the event, and we managed to express the brand’s commitment to exceptional design and strengthen Heineken’s local relevance.

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