Former Nissan Micra was a beloved, small city car. When the manufacturer decided to make revolutionery changes inside and outside of the new car, we knew, we have to come up something unique for the successor’s launch. One of the most exciting thing about the new Nissan Micra is its outstanding BOSE® PERSONAL SOUND SYSTEM which is a real treat in this category.
To promote the amazing sound quality, we decided to turn the usual text drives into a thrilling experience. We joined forces with well-known and talented musicians in the CEE region, and asked them to surprize unsuspecting test drivers with a live performance… The reactions were stunning, and the Micra Live Car Concert became a huge hit!