március 24, 2022

Ukraine war – Help Without Borders

The war in Ukraine has forced many people to leave their homes. But they are not alone in their struggle: Hungarian Interchurch Aid immediately came to the aid of refugees on both sides of the border. And we were not idle either: in just a few days, the Help Without Borders campaign was born to support the nationwide fundraising campaign of the aid organization.

We developed a key visual, social media posts and print ads for the platform. We recorded a radio spot encouraging donations, in which we ask for financial support from listeners in the voice of Eszter Kardos. In addition, a TV spot was produced, while our banner campaign is running on jofogas.hu, DunaHouse, TV2, FemCafé and HVG. We also designed a HelloPay donation platform as a unique appearance, which will be displayed in Westend and Vivicitta.

Let’s help together the refugees of the war!

A call or an SMS to 1353 donate 250 HUF or you can even help with a credit card at segelyszervezet.hu.

Even the smallest amount is a help without borders!

március 8, 2022

In the HBLF Women’s Day campaign, we asked Hungarian CEOs to stand up for women’s equality

On March 8 the whole world celebrates women, but the number eight also highlights a fact that needs to change: Today, only 8% of the top 50 companies (with the highest turnover) in Hungary have female CEOs.

In the multichannel campaign we asked the Hungarian top executives to join forces with the Hungarian Business Leaders Forum (HBLF) and pledge to increase the percentage of women leaders. They answered the call. More than 80 CEOs have joined the initiative so far, and the number is still growing.

január 19, 2022

Hankook Tire has chosen ACG as its agency from this year

We are delighted to announce that from this year, ACG will take over the PR and social media agency tasks of Hankook Tire Hungary. The joint work has already begun: the results of this year's Hankook Education Tender Programme were announced recently: 2022 will be full of exciting anniversaries, CSR activities, product launches and related campaigns.

The cooperation will cover the full range of PR and social media tasks, so ACG will not only be responsible for Hankook's media presence, but also for the management of its Facebook page and influencer campaigns, among other things.

The pandemic forced the automotive industry as well as the communications sector to adapt and rethink its operations. ACG is pleased to continue its work with the Hankook Tire team, aiming to bring Hankook's products and socially beneficial activities into more and more people’s lives.

február 28, 2021

Samsung has appointed ACG as its new social media agency.

We are pleased to announce that ACG is now responsible for Samsung's social platforms, including influencer management, campaign management and content production tasks. In the invitation only tender, we developed a communication strategy for the latest smartphones in the Galaxy A series, with a strong focus on conquering the Genertation Z target group. Our first joint project, the official #powerAwesome challenge (for the introduction of the Galaxy A series), is already running on TikTok, where users can demonstrate how the long-life battery can boost their creativity.

január 1, 2021

Enterol – a gut feeling has never been so natural

Enterol is a leading probiotic that helps to renew the human intestinal tract, similarly nature healing itself after a disaster. To show it, we came up with a TVC featuring a massive rock slide and an immense bushfire as well as picturesque scenes with rocky hills, green forests and, of course, the blue Danube.

Want to feel better? Just take alook at our ad once a day.

október 28, 2020

ACG wins HEPA support

ACG, known as the region's leading independent and 100% Hungarian-owned advertising agency, receives 50 million Hungarian Forint in funding from HEPA Hungarian Export Development Agency Nonprofit Zrt for its foreign expansion plans. The aim of the project is to help ACG in building and strengthening its international relations and representation abroad. As well as to target those EU countries where we already have established partnerships and manage brands from. This also includes such regions of China and Far East, from where we have been experiencing commercial interest towards Hungarian products.

Primarily, the tender is aimed at strengthening the Hungarian agency's presence in foreign markets and laying the foundations for its expansion plans in Western and Central Europe.

"Fortunately, we don't have to start from scratch in this process," says Dániel Calin, Head of Client Service at ACG. “In the course of our work we have been successfully serving numerous foreign clients, our ads and in-house developed PR campaigns have been running in 13 European countries, among which there are cases when ACG has also been serving as a regional hub in terms of audience communication for those clients."

The account director also ads that ACG's special developed in-house know-how, is a strategically based customer management method that can be adapted to regional conditions and is planned to be introduced to as many countries as possible. The COVID-19 pandemics, which has fundamentally changed the working environment, has given a special impetus to this, but they also see this as a catalyst beyond the difficulties of the home office. "We believe that, until the situation goes back to normal, online contact can open up a whole new dimension of effective working," Daniel comments.

The funding received from the HEPA EXP 2020 External Market Access Grant is to be used in three core areas. The agency used to have limited opportunities when it comes to participation in international professional forums and competitions until now. It is for a quite some time now, since the agency’s digital department has been planning on a representative participation in Europe's largest professional forum, the Web Summit in Lisbon, and the Cannes Advertising Festival involving even more professionals and projects. In addition, the fund would be used to acquire communication and computer tools to ensure a reliable, real-time, high-traffic flow of information between Budapest and international professional endpoints. As a result, despite the limited possibilities offered by the pandemic, it would become possible to organize workshops as well as training courses, involving international experts, for ACG colleagues and clients.

According to Dániel Calin’s expectations, the funding cam help in improving efficiency and presentation skills within the agency. "The COVID-19 epidemic was indeed a very unexpected event for the communications market and the world in general; no doubts, this has been very challenging time for all. But I am also sure that the crisis will not last forever and if we use the funds well, we will be able to emerge stronger in our international relations," concluded the Account Director.

Name of the sponsor: HEPA Hungarian Export Development Agency Nonprofit Zrt.

Title of the grant/tender: EXP2020 Foreign Market Access Grant

Title of the project: Preparation of foreign market expansion of ACG Reklámügynökség Kft.

Contracted grant amount: 47,821,140 Hungarian Forints

Duration: 2 years.

október 30, 2019

EFFIE – ACG voted Agency of the Year 2019

ACG had a great time at the EFFIE Gala: we came home with four trophies and the title “Agency of the Year”. One bronze for “Soproni APA” for HEINEKEN Hungária, two gold medals for “Dolls of Abused Souls” for Hungarian Interchurch Aid and “Soproni – What we share” for HEINEKEN Hungária and we also won the Platinum EFFIE Award – the most valuable award – for “Soproni – What we share” for HEINEKEN Hungária. What marvellous success! It was definitely a night we will hold in our memories!

szeptember 29, 2019

Nissan Navara Moves Mountains

To prove that Nissan Navara is a tough and durable pick-up, we made it facereally tough challenge. Hungary’s highest peak is the 1014-meter Kékes.Before Hungary adopted a new height calculation system, changing thebase sea level,which lowered Kékes by 1 metre. Can Nissan Navara elevate Kékes and make it 1015-metre-high again?

május 29, 2019

First prizes at Cannes Young Lions Hungary competition

Congratulations to our teams, who have won the Cannes Young Lions Hungary competition in Design ( Alex Kovács and Dániel Varga) and PR ( Herta Hegedűs and Tímea Maróti). Our winning teams will attend the Cannes Lions Festival and represent Hungary in the global Young Lions Competition, competing against teams from all over the world.

április 29, 2019

Agency Gaming Cup

Agency Gaming Cup - with METABRO, we’ve united the gamers of the Hungarian communication industry

As we’ve finished the first phase of our collaboration with METABRO, we celebrated the productive and efficient work and the launch of the new brand. How to go about celebrating with a gaming/e-sports client? Of course, we went out with them to play! We organised the first Agency Gaming Cup, turning it into a great bash. 16 CS:GO teams, 50+ FIFA competitors and hundreds of curious guests both from the agency’s and the client’s side. Just to get some idea about the e-sports buzz and see how a professional event goes.

And let’s not forget about our unique cheerleaders, who gave our squads an extra boost when they needed the most!