Hungarian company became the most effective independent agency in the world again

ACG Advertising Agency has been ranked number one in its category in Effie's efficiency rankings for the third year in a row

Based on the Effie Effectiveness Index, Budapest-based ACG Advertising Agency became the most effective independent agency in the world. The international competition became a symbol of the efficiency and performance of marketing communications, and its reputation is recognized as the Oscar Award for the communications industry. ACG has been ranked for the fourth time in the list since its establishment: the secrets of the success are 5-6-years old brand leading customer-agency relationships.

Effie Effectiveness Index recognizes companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more than forty-five national, regional and multinational Effie Awards competitions. The 2018 Effie Index is compiled from 3,476 finalists and winning entries by a multistep, more stringent and more focused process of judging.

Based on their performance in 2017, the "Most Effective Independent Agencies" category is led by ACG with 76 points for the third year in a row and has been ranked sixth in the aggregated regional list as the only independent agency.

„The key to measurable efficiency and effectiveness lies in long-term customer-agency relationships. Through such cooperations, it is possible for an agency to qualitatively deepen in its clients’ market, brand, business model, corporate culture. It takes time to review and understand the challenges of our customers and to work with them as a real partner. We believe in quality relationships at ACG and that’s what our entire business model is built on” – said Nikolett Blaskó, founder and CEO of ACG, about the prestigious recognition.

We work as partners with our clients in a complex consulting role, providing them with a fully integrated communications service. We do not burn our energy continuosly with tenders, we are only going for brand leading long-term co-operations. That is the secret of our success – continued the CEO.


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