Cinema City is the leading cinema network in Hungary, still it loses a great number of visitors because watching a movie alone is not fun at all. Especially as a single, on Valentine’s Day. So ACG developed a Facebook application to bring these lonely cinema lovers together based on their movie interests. To promote the app from a limited budget we targeted the lonely hearts of Tinder. But as promotions and companies couldn’t get there, we turned Tinder to a special media surface with the help of the brand ambassador of Cinema City. He attracted those single ones, and helped them match, meet and have a movie date on Valentine’s Day.