Duct taped construction net
Soproni is a traditional Hungarian beer brand that has been building its communication on Hungarian values for a long time. Our latest campaign highlighted funny and sometimes strange Hungarian characteristics that all Hungarians share and can relate to.
As a part of the launch campaign we made fun of a typical Hungarian habit: When something breaks instead of replacing it we find a way to fix it with duct tape. To demonstrate that we set up a tailor-made construction net on one of Budapest’s busiest squares. We ripped the net and fixed it with real extra large duct tape. Very inventive, isn’t it?