Decathlon as one of the world’s largest sporting goods retailer would like more people to experience the joy sports can bring. Therefore, we created Decathlon sportoljma.hu (‘Do sport today’) website where anybody can create their own sport community or join an existing one and can easily find new sport partners. Our aim is to motivate people to make themselves feel healthier and more balanced through regular exercise. So, we would like to inspire people to start doing sports. To this end beside television, digital and outdoor we also launched a strong PR campaign: we invited insiders (András Hajós, Anita Ábel and Gianni Annoni) to join us and to show how good try new sports, meet new friends and share new experiences are - through their own examples.