Nissan, the manufacturer of the best-selling Nissan LEAF has introduced the latest incarnation of its wildly successful electric car. To promote this new Nissan LEAF with zero-emission, we decided to show its greatest advantage where it matters the most: on city streets. We created unique city light posters, using real, polluting dust created by traffic and traditional cars, to emphasize the shocking difference between combust engines and electric mobility.
Copy of the poster:
We’ve used 116 g dust to create this ad.*
We could lower the level of air pollution in this area with this amount, if everybody droves a Nissan LEAF.
*Based on the calculations of Levegő Munkacsoport (Hungarian air monitoring organization). The amount of dust created in 100 m radius by passenger cars.