Univer is a well-known and prominent brand in food industry, with a perception of traditional and reliable brand equity. They were planning a fresh renewal while preserving the values of tradition too. So we developed a new strategy and creative campaign for them, where we connected the joy and creativity of cooking with the broad product scale of the brand. In our main message we twisted the old phrase „Don’t play with food!” and we encouraged people to play with food: tastes, recipes and ingredients. In our ATL campaign we offered inspiring and motivating ideas to make people discover new joys in the kitchen and try Univer products too.
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