Hey-Ho – Share Your Smile

In 2021 the Hey-Ho brand went through a fundamental change. Their new mission was to become the ultimate smile maker. To communicate the new positioning on the Hungarian market, we came up with a two-part campaign. First, we asked for smile stories with a social media activation, then we filmed two TVC-s based on the stories we received. This is how we helped people sharing their smile with the world.

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